Optimisation

Optimisation is a “secret art” because, if done well, it doesn't interfere with the appearance or readability of a website, but under the surface it ensures your site gets found on the net. Here is a step-by-step description of how we optimise a site to ensure high ranking positions with search engines –

Existing sites

In order to optimise an existing site, we undertake a careful and thorough procedure –

1. Analyse the site We check the structure and code of the site in detail to check there will not be any unforeseen problems in restructuring it.
2. A search engine view We then look at the site from the perspective of a search engine, checking current keywords and optimisation activity.
3. Keyword analysis Here is where our unique service kicks in. We constantly research thousands of top-ranking web pages on the leading search engines, along with data taken live, in real time, from the top-ranking websites. From this data, we determine the truly important keywords in your industry or sector.
4. Keywords tailored to you Then, using manual searches as well as our custom research software, the final keywords are recommended to you by an optimiser on our staff and we agree a finalised list with you.
5. Keywords turned into content After we have finalised the keywords for your website, our writers create unique content. Using their training and experience, they ensure that your copy utilises the keywords in accordance with the right densities and marketing of your site.
6. Content turned into text that sells your business Copy written just to satisfy the demands of search engines could, frankly, be repetitive and dull. We ensure that within the “rules” of optimisation, we still write compelling copy that gets across your business proposition to your target audience.
7. Content integrated with structure Finally, our technicians ensure that the copy that is seen on the site works smoothly with all of the search activity that goes on below the surface – if you're interested, this is where all the meta tags, alt tags, graphic-text, internal link structure and sub-pages are modified to be spider-friendly and best meet search engine algorithms.

New sites

with sites we create from scratch, it's simple – we just go straight to stage 3 and build the site from the outset with the objective of maximising its visibility and impact.

With both existing and new sites, our optimisation techniques will ensure that your site moves rapidly up the search rankings with Google and with over 400 other major search engines.

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